This past Monday, O Globo, a Brazilian newspaper based in Rio, published a feature article on Red Hot + Rio 2. Very intelligently titled ‘Musical Antivirus’, the article is a full-page cover of the Entertainment section of the newspaper.
‘Fifteen years later, Brazilian and international stars come together to fight against AIDS’ – says the heading. The article casts light to the importance of Red Hot’s mission and it reminds us that despite advances in medicine, the fight against HIV/AIDS is still extremely relevant and should not cool down.
Béco Dranoff, executive producer of Red Hot + Rio 2 (scheduled release date June 28, 2011), also produced the first Red Hot + Rio. The article covers an interview that Béco gave to the newspaper recently. Béco is quoted saying:
“Red Hot + Rio 2 was conceived as an encounter between Tropicália and the world of indie-rock today. The repertoire includes many songs by Gilberto Gil and Caetano, and also some Brazilian pop classics of the ’70s. There is a great parallel between the Brazilian musical movement of the late ’60s and what one hears and produces today. Tropicália was a crucial movement, which preached that everything would end up mixing: music, culture, fashion, movies etc. It was a bold vision that became reality. Today everything in the world is interconnected, and so Tropicália becomes deeply relevant.”
O Globo is a major newspaper not only in Rio, but throughout all Brazil, and is part of the largest media conglomerate of Latin America – Organizações Globo. We are very happy to have a Red Hot article in O Globo! It couldn’t be a better way to start the Red Hot + Rio 2 campaign in Brazil.