Organized by Alere Inc., an organization that gives people the tools and necessities to manage their own health, the campaign launched on November 10-13 at the Sheraton Chicago Hotel.
Peter Hempel, a vice president at Alere Inc, has said that they “want to use art to bring people together and show how much progress we’ve made in managing HIV/AIDS”.
Two upcoming products developed by Alere Inc. are currently pending FDA clearance. One is meant to easily monitor those on AIDS medications and the other to check for the disease quickly.
Best of luck to them, and here’s hoping their campaign takes off!
Keep an eye on their site, www.morepositive.com, for upcoming art and news.