Everyone at the Red Hot Organization is delighted to announce that we have been chosen to receive a grant from the National Endowment for the Arts (NEA) for one of our upcoming projects. Since it’s founding by Congress in 1965, the NEA has given over $4 billion to artistic and innovative projects that benefit individuals and communities across America. The Arts in Media Grant, which is the specific grant that Red Hot has received, helps fund the development, production, and distribution of projects that “demonstrate media as art and media about arts” (NEA.gov). This specific grant is given to organizations that will create an original project that allows all Americans to experience art, whether on TV, radio, the web, or on mobile phones, which is exactly what Red Hot plans to do.
Thanks to the NEA, Red Hot is currently working to produce an app for mobile phones and tablets that incorporates audio, visual, and interactive components in order to create an attention-grabbing platform for music lovers. Red Hot has always strived to bring great musicians from the past into the present through reinterpretations, from Red Hot + Blue (pop performers covering Cole Porter songs) to Red Hot + Riot (a tribute to honor Fela Kuti). Now, Red Hot is conquering the realm of classical music in the hopes to introduce this beautiful music to a young generation in a relevant and engaging way. Our multimedia app will use the music of Johann Sebastian Bach in order to further Americans’ enjoyment and understanding of classical music through hip and contemporary means. While this project is still under development, our plan is to produce new recordings by or inspired by Bach’s music, paired with interactive platforms, visual imagery, and video footage of performances and/or interviews. We’re all excited to bring the classical world into to the 21st century with this application!